For Internet marketing, website SEO is an indispensable job. So how can we improve the SEO effect and let the enterprise benefit from it? Jiexin Internet Marketing Agency will give you advice and teach specific methods to improve the SEO effect of the website.
Whether you work with stakeholders or clients, the hardest part of every day is optimization, which is never easy. Every day we are thinking about optimizing keywords, strategies, promotions, customers, meetings and even indicators, and we often optimize them to conflict with each other. These jobs are exhausting, but if you don't do them, you're doomed.
?
especially now,SEODoes not specifically belong to a certain industry, but touches all industries. What SEO workers are good at is formulating various optimization strategies, not experts in a certain field.Search Engine OptimizationCan change the rules of the game. The most successful SEO workers are the ones who have the most links, get the most traffic or are able to benefit from algorithm updates, the ones who have the power to control.
?
1. Clear goals
?
When thinking about what you want to accomplish, you should focus on your business goals, not SEO goals. For example, instead of focusing on keywords with the highest average search volume, you should focus on your best-selling or most profitable products. The commercial effect brought by the increment of products is much higher than the increment of keywords.
?
Bad goal: improve rankings and traffic for "couch".
?
Aspirational goal: Increase sales of "leather sofas" by 15%.
?
Poor goal: expand influence in the industry.
?
Ideal goals: 25% increase in page views and 10% increase in blog subscriptions.
?
It should be noted that an SEO goal must be quantitative, so that it is convenient to measure, analyze and determine whether the goal has been achieved.
?
2. Review the website
?
Once you have determined the positioning and development direction of your website, next, you need to determine your positioning and what you want to do. Has the optimization been done? Which sections still need to be improved? Where are the keywords placed? Who are the competitors ahead of you and what are they doing? This will affect the ranking of your website. Jiexin Network Marketing Agency has launched an effective guidance for this.
?
The website also needs to be optimized while editing. When you decide to optimize the website, you need to consider the following four points:
?
1. How long will it take and how many resources will it take?
?
2. How much impact will it have on SEO, and on the company?
?
3. How long will it take to see the effect?
?
4. Can I or other team members implement this plan?
?
The last point is the most important: If you can't fix a problem in the first place, then don't have to think about the corresponding solution. This situation will only appear in the team responsible for the website framework technology of the company or enterprise.
?
3. Small-scale implementation: test, rewash, repeat
?
website optimizationis the most difficult part of SEO work. Most frustrating of all, we really can't predict the outcome. Of course, we can make corresponding predictions and judgments based on past experience and relevant practical experience. But the problem is, we don't know what the search engine really values, and how long it takes for it to see the fruits of our labor.
?
Rather than making large adjustments to various parts of your website, it is often better to make small changes, such as changing labels. Test it on one section of your website, and if it works, you can apply it to other sections. If nothing works, examine it and find out why. This method is very convenient and efficient if a website has thousands of URLs.